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Bing + yahoo now have just over half of google's marketshare (edit: in the US): http://searchengineland.com/bing-reaches-20-percent-search-m...

Anecdotally, I've noticed my campaigns getting a better CTR on Bing (perhaps their audience is less tech-savvy or just clicks on more ads?), and the CPC is lower to boot. If your market is a good fit for their audience, I consider advertising on bing to be a well-kept secret right now.

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There are a lot of people outside of the US, and most of them aren't using either Bing nor Yahoo. Over here in europe, google is still king and I think that in Asia it's Baidu. I don't want to downplay the successes of Bing, Yahoo or Baidu, but looking globally Google is still pretty much uncontested.

Oops, I should have clarified that the study was within the US -- edited! Looks like Google's US market share is ~65%, and globally it's ~70%

Baidu is only popular in China, not the rest of Asia where it doesn't appear on the radar at all. Also, blocking Google probably has something to do with Baidu's success. And it's a crappy search engine, the Chinese I know use Bing for serious searches if they don't have a VPN to use google.

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