I mean you're right but it just sucks when you have this massive cash pile that could be used to experiment in interesting ways. Google should figure out a way to monetize that isn't just maximizing clicks and optimizing ad revenue. That's so lame. I understand that advertising (in theory) could really show you stuff that you want in your life and maybe even need, but we aren't even remotely close yet.

It's clear that it's a volume "let's hit users with tons of stuff they just searched for on Amazon", not a surgical strike "let's get users to buy what they need for their own life based on all the stuff they do through our platforms"

In the last three months I've noticed three string queries on Google give me back results with two strings and then one of the strings will have a strikethrough. Sometimes this spans multiple pages. This is terrible