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> 90% of the time people spend in phones is inside apps anyway,so it's harder to differentiate on the OS.

But the app does not run within isolation, the OS impacts a lot on the app experience. e.g. iOS Share Sheets/Android Intents. How a tweet is shared from the Twitter app is dictated by the OS

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Even with that, Android itself is well designed.

Currently it seems that apple is taking the battle to curation. I'm not sure it has the advantage there - but than again, content quality is very subjective and hard to compare,and than it becomes a marketing game - and Apple is much stronger in marketing.

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