Where's evidence of people looking for a new thing to experience? Apple's great power is you know exactly what to expect every time you open the box, even if you have no clue what the product itself is.
Market saturation calls for distinguishing yourself, and it's tougher to do this in the lower end market vs. luxury. Cars are everywhere, yet Ferrari & Lamborghini are constantly finding new customers in emerging markets. This hasn't been easy for the rest who are fighting each other over the average joe. There are so many players on this level and stakes are high especially because the margins are thin. Failing to stay relevant will drive them out. Failing to deliver across the board will not suffice. One reason Hyundai has been so successful here is that they offer a lot more value for the price to the average driver. Today, the brand has improved, car has improved as American cars have. In fact, the industry has improved a great deal because people in this segment is very demanding but without the rewards of high margins a luxury or supercar producer might enjoy.
As your income grows, your taste begins to change, and luxury brands know this very well. Do you really need a button that gives you extra 200 HP on demand? Will embedding diamonds in your dashboard increase km/L? The typical questions a non-luxury buyer will ask won't apply to those that demand the absolute best. One reason might be social hierarchial reasons, if you were a hedge fund manager and you were golfing with your other hedge fund buddies equally looking to impress clients and sell image of success, an Acura isn't just going to cut it.
Cars are in a whole new category and there are a lot of tangibles and bells and whistles that symbolize or embody a car brand where in the smartphone world it's all about smoke and mirrors and how to market your overrated stuff as the latest shiny thing to attract as many gullible people as you could to hand you their wallet.
So, no cars can't be compared to consumer electronics in terms of brand loyalty or user experience.