Ads aren't bad by themselves. Annoying ads that take my time and focus away are bad (for example video ads are mostly annoying as they always take my time away even if it's just a few seconds)
That is not something that everyone agrees with (although neither is what constitutes an "ad"). There are obviously grey areas and arbitrary lines get drawn, but I personally feel like the whole concept of intentionally trying to influence someone to buy/consume/want something that they don't already desire is a a little ethically dubious.
I consider it psychological manipulation. Nothing more.