Because it's the new hotness again. What is this, 1993?

VR, AR, whatever kind of reality besides actual reality, they all have a long way to go before they can approach not being eyehurty. None of the manufacturers have addressed a major cause of eyehurt: the mismatch between perceived distance and actual distance throwing off the eye's focusing mechanism. And that's just one of many hurdles to overcome before we can jack into the Metaverse or otherwise enjoy VR as anything but a nifty five-minute demo.