"Use a collective name or, less ideally, a plural form. For example (in order of preference) staff and employees."

I hope Simon Holywell has never had to model a zoo in SQL. "Where are the rattlesnakes Simon - are they in the rhumba, crash or knot table?" [1]

[1] http://blog.writeathome.com/index.php/2013/03/improved-anima...