I really do think it's based on optics and spin, which is what has me so worried about the long-term applications. I was wondering if anyone has really considered the commercial implications of IoT data use.

I'm generally not excited for the IoT and the total destruction of the private sphere it will entail.

Sidenote: I feel like this intersects somewhat with our entire, terrible conversation about healthcare in America. In any situation, where a business has a good someone absolutely needs and a monopoly on it - you probably can't comparison shop hospitals - ideas of fairness or "corporate responsibility" go out the window and you'll be charged into oblivion. But the idea of letting anything other than the market decide prices is anathema, and so nothing changes.