As an abstract idea / bitcoin experiment this is cool. As a company this is a disaster.
Its amazing you can fund a company these days with a statement like "the business model is yet to be discovered - we’ll probably provide paid-for oracle hosting services, or launch/invest in some smart contracts ourselves."
That basically is a business model of "we have no business model or intention of ever making any money - if people stop giving us money perhaps we can host a virtual yard sale - btw bitcoin is cool!!!!!
A three person team of SEO consultants think there is so much value in their understanding of an open source codebase they can somehow turn that into a business because bitcoin - lol.