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Comment by mpeg | Hacker News Reader

Here's a free idea to b2b startups: before you go into a sales meeting with someone, spend some pocket money putting your ad in front of them via linkedin / facebook.

They'll likely attribute it to "frequency illusion" and you'll gain a much higher profile in their eyes.

Then close it. :)

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Well, here's a better idea : create a service which let's me do that easily.

Extreme ad micro-targeting as a service? Sounds awesome.

Can't you do that already with LinkedIn (and a bit of research)?

Not sure what the service would provide on top of that. Can you elucidate further?

Me (the user), I just want to tell you that I'm meeting John at PayPal next Tuesday. You (service): consider it done.

I don't want to deal with opening a LinkedIn ad account and figuring it out.

If anyone here builds this, please let me know. I will use it immediately (assuming pricing/functionality is reasonable). I'm in tech sales and this would be a great tactic.

Exactly. Many (or shall I say most) people don't have the time to figure this out, especially across social networks. So, if it's reasonably priced it'd be definitely worth it, for example before a VC meeting ;).

I believe there is a service which allows you to search and find common interested with the person you're meeting, but this to me is more interesting.

If anyone wants to build this, feel free to ping me, would be happy to give feedback as well as sign up as a beta customer.

The service provides "(and a bit of research)" to those people whose time to DIY is worth more than the $$$ they pay to have it DIY'd.

Sounds like demandbase. They have IP lists of many big companies and serve ads targeted by company, part of a field called account based marketing. My manager used them at her previous company.

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