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More like how long will content providers last if iOS users block their ads? Showing the content doesn't mean anything if they can't monetize it.

Someone has to pay the bills. It's conceivable that the iOS users are all loss-leaders telling their non-ad-blocking friends to read the article, but that's kind of stretching it.

I'm sure Facebook and Google will land on their feet.

Considering how ios is the last platform to gain ad blocking, something android, the majority platform has had for years, it's definitely stretching it.

I don't think anyone would be able to make that argument with a straight face.

depends on the market share and monetization I think.

It would hurt content providers targeting the US much more than those who target the global market where iOS has a much lower market share...