I personally wish the article had gone a little further into being snarky, perhaps subtly, in recognizing how stupid, meaningless, unfunny, and unclever the idea of .io for "in/out" is for domains. Most websites and all computers do input/output and there's nothing interesting about that fact. I think it's a dumb trend, and I have an irrational, emotional dislike of the suggestion that it is good in any way for all these annoying startups and their dumb domains. end rant