And I heard they were profitable, which when combined with all those #s, makes the low acquisition price really fishy. $60m for all that is way too cheap. Maybe Polyvore's CEO panic sold or had terrible bankers, but with $22M raised you would expect a professional board to have control and to be much more experienced. Growth could have totally stalled, or worse, started to reverse. I'd bet there's more to this story.

They may be important, but the argument against them isn't just not understanding their market.

If they were a strongly profitable, or even high revenue-generating, company then the announcement wouldn't be about strengthening Yahoo's digital portfolio or expanding their reach in mobile, social, and native. It would be yelling about the cash flow potential.

Site visits, money raised, and number of employees are not business metrics.