Google+ came from Google.
The attempts in this thread to retroactively attribute this failure to something other than Google are...interesting.
The attempts in this thread to retroactively attribute this failure to something other than Google are...interesting.
Here I'm just talking about Gundotra likely having the conceit from his time at Microsoft that he could make a Facebook replacement that wasn't 10x times better, but through tie-ins to other parts of the Google ecosystem would draw people in (vs. a lot of Microsoft's success in that period coming from other companies failing to execute, which Facebook did not).
But: the policies clearly ultimately came from the very highest level at Google. Biggest consequence is an exceptional blow to my trust in the company.
Or rather, series of blows.