It seems die sizes are on the rise though! The 6600 XT is a similar size to the 5700 XT despite having much less hardware (except cache), although I guess RDNA2's better clocks also ate some die space. The RTX 3060 is also reasonable large at 276 mm², which seems more like what's usually 60 Ti territory. And the 3070 is even bigger than the 1080!
Even in that context though, the 4060 Ti looks fairly anemic at 188 mm². The 4060 is even smaller at 159 mm², which almost equals the RX 5500 XT that debuted at $170, just over half the cost of the 4060.
Intel's current GPUs are meanwhile comically large seeing as the 400 mm² or so ACM-G10 competes with N23/N33 and GA106 which are much smaller, and even the tiny 4060. I think that's mostly because of the way too fine grained EUs which also makes the architecture very complex with slices and subslices. But at least for Battlemage they seem to be planning to grow the EUs, rather than throwing on more.
It's also worth noting that if Nvidia decided to "double up" the memory on the 3070 in a similar way to the 4060 Ti, they could have made a 32 GB version of it. Intel could also decide to do something like that for Battlemage, or of course AMD could do it with the 7900 XTX or similar. Despite AMDs weaker AI performance (no real matrix multiplication acceleration, unlike Nvidia or Intel) it would at least get AI developers to likely care about their cards as it means they have the best flagship in one important metric.