I have this theory. You see, Apple (mostly) tends to not engage in the all-too-common tricks to try and con you out of your money. Store staff is typically honest and straight-forward, very little pushing and no hidden fees. Apple Care is probably a better value than most extended warrantees, and at least you know you're going to get Apple's level of customer service. Yes, there are lock-ins, but they've always been a trade-off in order to provide a better experience for their customers (i.e. DRM on iTunes sucks, but it was the only way to get the majors to play ball).
In general, Apple believes that you should give them money only if you believe their products are worth it. I think it's just that we've gotten so used to capitalism being such a hostile activity between producer and consumer that we forget that there was a time when you would've wanted to pay for something. So, it's no wonder that people want to think that Apple is somehow conning them into giving up their freedom or being locked-down unnecessarily.
Really...trust me...you don't have to buy an Apple product. No, seriously, you don't! So why don't you take your "freedom" and "open platform" rant and turn it into a why isn't anyone even close to competing on Apple's level missive.