4,346 karma · joined May 13, 2010
I don't work directly with this arm of our company, but here's more details on the job description: http://www.classifiedads.com/technical_jobs-ad4787967.htm
Wufoo is such an example. Both are short but with both, I literally have no idea what they do at first mention. But they're both memorable and fit generally good brand rules - while Wufoo, undoubtedly, was a much cheaper domain.
But the one-word benefit is strong, and tangible, with a domain such as "shirts.com". Here, there is real and significant SEO benefit, as well as potential branding benefit when posited correctly. When not attached to the physical product - or at least without significant "what the hell this does" connotation - the value of a one-word domain is really not that significant comparative to the perceived mass market value of many of these domains.
The person who made this, if even for purely altruistic purposes, should be leveraging the eyeballs into some lifetime value, whether it's Twitter followers, awareness of who created it, clickthroughs to a blog, etc. It saddens me - as a marketer - to see a cool project like this essentially exist in the wild without an author's signature.
http://en.wikipedia.org/wiki/Metacognition http://www.43folders.com/topics/mindfulness
Which - if still bad then - should be correctly harsh and honest.
Get the user started on the conversion funnel while you explain to them what the service does - I'm pretty certain (based on my lead generation experience) that this will end in a far superior conversion rate for you.
Mashable is an example of the in-your-face sharing buttons allows social sharing to go through the roof, and also allows for immediate social proof that hey - other people thought this article was cool, too.
So, if the metadata doesn't directly increase rankings (which I'm pretty positive it won't), it can indirectly do so by grabbing the users eye and improving CTR, which I am most certain it will.
You can't be in your basement grinding with one other person for four months just to find out you misappropriated your customer base, or the problem your software solves, only to find out there's nobody has that problem, nobody cares, or some amalgamation of that and many other factors.
I see this elsewhere as well. People want to be a model their whole life but never had a hope from the getgo. They want to be an architect but their frame of reference is so off they'll never have a chance. Not saying that work can't make up for a lot of it, but I'll never in the NBA. Talent dictated that. There are several other dictators that create the same boundaries as well.
A strong opinion could send me on my way for months doing the wrong thing.
That, combined with the ADD he is diagnosed with, means that I find reading his advice and loving it while still knowing that shipping stuff for him is an extremely difficult thing to do completely acceptable.
Otherwise stated, "This makes me want to communicate more simply."