Though my initial impression of the article was that he was saying 'the fold is bunk', which I'd disagree with, I think he wrapped it up clearly with advice on how to pay the right attention to what is above the fold.
412 karma · joined July 18, 2008
Though my initial impression of the article was that he was saying 'the fold is bunk', which I'd disagree with, I think he wrapped it up clearly with advice on how to pay the right attention to what is above the fold.
I did find a different source that would tend to support the randomness of mutations, and that also indicates that there are two different mutations that can lead to blue eyes, and as such, it is unlikely there is only one ancestor. http://www.thetech.org/genetics/ask.php?id=160
In my opinion, I could see something like this working if it was presenting me with printed content (say the actual print newspaper or magazine, which in some instances you can get in pdf viewer format that is similar to this). But for web content, the existing method is better. The new format is actually harder to read/scan (and I'm using a 22inch display). So I expand the many articles to one per page, and use the arrow navigation to go article to article. The result is more time spent trying to catch up on news, and more clicks since I have to bypass the articles I have no interest in reading. My choice would be to go elsewhere if this was all Google News provided.
I also find their monetization model fails to understand the value most people place on the dollar. $30 = 300 game cents, and with that you'd find most items needed are in the 50 game cent($5) to 200 game cent ($20) range. Fine for those willing to pay it, but I think they're failing to recognize the true potential of the game at those exchange rates.So in the end, I refer to it as the carny model of payments. It's about hooking a few new (and gullible) customers.
So, why trust them with something as important as your email when they fail at other things?
Personally, I use a gmail account for non-important communication, and my primary remains a Yahoo account. I've never had a problem contacting a live person with any Yahoo service, or getting back a response that actually shows they read what I wrote.
Customer service is an area where Google could learn from yahoo, but I doubt they care to implement such an infrastructure.
Also, that any data I provide about myself is stored in some other persons/companies database, with some unknown level of security, you will never get real information about me unless I have a real sense of trust of the website, and there is an obvious need for the information related to use of the website.
That said, I think things like the 37 signals post are too easily classified as SEO when it's really just publicity seeking with no real intent on improving the sites rankings.
I'd recommend determining what content you want on the site, find similar sites, and then that will provide a basis for design. Look at oswd.org and smashingmagazine.com as mentioned above. Do a google search for css templates, etc. Even consider templatemonster.com.
The article fails early when he compares a website to a word document or e-mail (more appropriate comparisons would be trade show booths, marketing brochures, and store layout/design), and all arguments he makes against a static site can also be made against the use of the weblog he promotes.