209 karma · joined August 25, 2010
Its an imperfect science and an abstract distraction at a time when it is not a top priority.
On something like a Macbook, or other one button mouse computers most consumers aren't as quick with their understanding of "right click menus" and other options.
Does anyone have a strong feeling when building a site about this?
In my experience when I am on a site with many things I want to interact with, if I am pushed out of the site to interact I am less likely to come back.
Just taking the risk, starting at zero and pushing through the early phases is HUGELY valuable. That's why VCs don't start companies
(This advice changes a bit for well known, serial founders)
Whenever I consult I always tell companies, a company cant and never will be considered a "friend" by any consumer. A company wont help you move places, go drinknig with you, or give you personal advice. The goal companies should aim for is to make a company/brand feel like a "familiar acquaintance." If people feel a companies brand personality is consistent and they are comfortable with the company existing some place in the web of their life to be called upon in a limited number of scenarios they are doing the most you can do.
See: Virgin, GroupOn, Google
I think Patron specifically faces a problem with promoting product use (bottle registrations, pictures of use ..etc). A liqour company must be militantly careful about promoting over consumption. By awarding the people who register the most bottles its not a large logical leap to accuse them of promoting irresponsible drinking.
What they do know, by just giving the brand an exclusive identity and promoting participation on the site and events is about as far as they can go.
My suggestions would be for them to start promoting what goes well with Patron and creating connections to things (food, activities places) that can be promoted without treading in the dangerous area that is irresponsible drinking.
Great Work to you and Patron!