I may be the only commenter here with a Saab as my daily driver (9-5 model). The appeal for me is partly design, as this article notes, but many other factors as well: it's fun to drive the manual turbo, a sedan with great cargo capacity (e.g. the skis easily fit in the trunk with pass-thru to back seat), known safety record, durability (yes things need to be fixed but they are generally not terminal issues), tows the trailer/boat fine with 3500# tow ability, good in snow (not AWD but gets the job done), etc. It's a labor of love but I think next step for me is a small utility pickup which won't be anywhere near as fun to drive.