"...The transition from an Internet of websites to an Internet of mobile apps". This is the problem. When we visit a website on a mobile device, we don't want a pop up for a mobile app - we just want to visit the site. Most mobile sites are "de-optimized" and make it very difficult to navigate. Huge banners and footers take up valuable screen space, and we get pop-ups so big the close button is offscreen.
What are you talking about? The article does not even contain the word race. "I didnt see race brought anywhere race the question" This sentence doesn't make any sense and contains a simple spelling error.