240 karma · joined May 5, 2014
You're over-romanticizing the past. There were plenty of apps even in the Windows 95 era that drew their own widgets and only half-respected the colors you set in the control panel, and that consequently looked like pureed ass if you changed the colors from the default.
[0]: https://en.wikipedia.org/wiki/SAIL_(programming_language)
On the other hand, as the saying goes: I make a nickel, boss makes a dime; that's why I poop on company time.
And to prevent them from tying up what was very likely the BBS's only phone line.
Or maybe they understand that different marketing approaches are required in different cultures. The slogan BMW uses in German-speaking markets is "Freude am Fahren" (roughly, "driving pleasure", or to be somewhat more literal, "pleasure while driving"), which is a bit more modest than "The Ultimate Driving Machine".