aaronsimpson

I've always found it interesting how simply "Not Megacorporation X" can be a competitive advantage. It doesn't make a lot of economic sense, but people will go through a lot of work - and it can be lucrative to you on the business-side facilitating this - to avoid having to interface with a faceless conglomerate like Amazon.

Agreed. Life in general is sales. Job interview? Sales. First date? Sales. Sales is more than "Here's my product/service. Give me money". It's the art of getting someone to do what you want. I can only speak to American culture, but I feel like most people feel icky about that because the first thought that comes to their mind is the car dealership guy that's trying to sell you garbage like gap insurance that you don't need. Kind of like networking, it feels by definition manipulative when it doesn't have to be.

Mojang owned Minecraft, one of the best-selling video games of all time, even when it was in a "downtrend" because of Fortnite.

Microsoft didn't just acquire Bethesda. They acquired the entirety of ZeniMax, so Elder Scrolls Online, Fallout Shelter, Doom, Wolfenstein, Prey, Dishonored. Clearly not dead by any stretch of the imagination.

Activision Blizzard, despite the sexual harassment allegations, has Overwatch, World of Warcraft (still a profitable title), Diablo 4 and Overwatch 2 launching Soon™. From a business standpoint, I'd say they've made the acquisitions of a lifetime.

Diablo 4 on Game Pass definitely makes for an interesting value proposition. Maybe login will actually work this time at launch :p