130 karma · joined June 19, 2014
There already is price competition. Anyone who can Google for 5 minutes can find the lowest price, and that's probably fulfilled by Amazon or another large retailer. The idea that you'll carry every product, offer a lower price than Amazon, and convince people to participate in this weird pricing scheme is pretty absurd.
That said, based on the testimony I've seen here I might try a few months and see...
When you were on EMR, you could have used Mahout's distributed collaborative filtering, which has the benefits of being correct, and requiring zero coding.
Wikipedia explains here: http://en.wikipedia.org/wiki/Cosine_similarity
The queries and data set Berkeley chooses are bizarre. TPC-DS or TPC-H are much more representative of real-world performance, and the differences are more pronounced as the queries get more complex.
edit: I also don't understand why the Spark team is reinventing the wheel for Spark SQL when Hive running on Tez will produce very similar query plans. The two projects are converging to the same place, but they insist on having divergent code bases ;)