12 karma · joined March 20, 2018
This is a pretty cool exploit.
Just a scenario: Say you want to galvanize an entire population into submitting to autocratic rule. It could be done like so -
1) Grab the attention of the public with a salacious controversy. Bolster widespread memes and juvenile conversation regarding that controversy on social media, engaging a large share of the population.
2) Perform some action which causes street protests (fire a well known investigator, etc.) Use social media to brigade violence on the protestors. "On the street" protesting dwindles as people would rather be safe, causing protest and attention to move online.
4) The online realm would now have high attention, split into a contrived binary contest: protest-related content versus salacious controversy-related content. At this point it is easy to start to drown out protest content by brigading salacious memes and cracking normalizing jokes.
5) As the population watches this happening, start hacking power outages in cities which have the most protest-related content, causing riots and chaos in those regions. Seeing this, hold-out regions will convert for the sake of their own safety. As hold-outs are marginalized, their scale becomes more manageable and it becomes possible to direct energy toward individuals.
6) People begin to understand that the online vote is basically a demand for loyalty at the threat of violence. Videos of Hold-out individuals being attacked begin to surface.
... without going further down a Black Mirror-esque rabbit hole, I just mean to point out the worst-case type danger that the apparatus of social media and internet tracking can present. The scale of social control that could be on the horizon should be quite concerning.The implication is “old and busted”, when in reality they have modern widely distributed websites which are as contemporary as any alternative medias being inferred ... which are what exactly? Twitter?
“Journalism media” seems to be an appropriate counter.
If the metaphor you are trying to paint is a struggle is between Journalism Media and Social Media, I totally disagree with the side you’re picking.
The resulting dataset over even short periods (< 1 yr) time is comparable to a total datadump, including an accurate social graph. A “very specific pivacy concern” it is not.
Targeted campaign products leak data about the user’s targeted attributes by their very nature.
If you want FB’s targeting data, simply buy targeted campaigns and associate the target attributes with the users who click once they are on your server. At scale, the targeting data is transparent.
Big ad analytics companies and ad exchanges can and do basically sit in the center of many campaigns and slurp up the targeting data which is naturally leaking from FB by virtue of their selling capaigns based on those targets.
Whether they want to or not, they are selling their data.
Edit: Care to reply instead of downvote? Is everything above not true?
And microtargeting can be abused (or just plain used, depending on your perspective) to infer only additional data by incorporating it into the 3P analysis once users click and start loading non-FB content. Microtargeting by its nature leaks information about the target segments ...
Figuring out the data FB uses to microtarget is simply a matter of buying enough ads, or getting in the middle of enough campaign-to-user relationships (as a central 3P ad exchange or tracking service).
Some others, like CA and ilk, also get easy access to user’s psychometric data, by embedding the psychometrics into A/B tested ad content.
The adage “you are the product” has only become more true as FB has advanced, whether by their intended or explicit policies or not.
FB provides a platform for ads, sure, but it can be used for way more than just ads.
3P tracking can infer who (even specifically) is viewing ads and it knows the social graph by other means. It can also do effective mass psychometric tests. A/B testing infrastructure can be used for more than just optimizing ads ... all of the psychometric dimensions tested by Kogan’s 2013 app can be expressed as embedded imagery and messaging in ads, and the same types of tests can operate at the same scale by integrating 3P data and tracking (some of which certainly originates from policy-compliant FB apps) which already knows the social graph beyond what FB will allow a single app or ad to draw.
Or, perhaps the castle is reaching the next phase of construction, where users are supposed to have an appropriate level of fear.