P. T. Barnum, now he was old school! He never shied away from using ridiculous stunts like this to get attention. He would write newspapers under pseudonyms railing at his own products to get noticed. He once hired a begger to place 4 bricks at various points on the sidewalk outside his famous museum. The begger would take a 5th brick and walk around on a circuit, replacing each brick with the brick in his hand. Every hour, he would brandish a ticket and walk through all the galleries of the museum. Soon, he'd generated enough curiosity that people were buying tickets to the museum just to follow him around. Some were even staying inside, captivated by what they found on display.
Foolish stunts are as old school as it gets.