184 karma · joined August 4, 2010
After you make the impression and deliver the experience: naming does not matter.
For example: We no longer associate Hotmail with sex, but when it first came out people were afraid of the impression it would have if your address ended with it. Now, it's second nature as an old(er) web based email service.
Also your sales process will need to be a little more expansive than just linkedin in mail messages. Download or buy "Selling to Big Companies" by Jill Konrath. B2B is a slow slog but there is some potential. Be advised that what you're proposing isn't really defensible from being replicated. There is no secret sauce. Broadcasters news feeds are already running through packaging scripts for the web, this would be the Facebook component. Companies may want to just put their own ads on a HTML5 player and keep 100% of the revenues. And they have the resources to get it done.
If so, then please understand that I don't think you've thought through your hypothesis and gauged demand enough. News shows purposefully put the best content at the end of a show because they want people to slog through the 15 or so commercials in the 3 breaks before consuming it. Notice this whenever there is a juicy story or big weather prediction.
Enmass show viewership pays more than selectively pulling out the good bits. AftEr the fact, the value of the content would be zero anyway, so it's repurposed for web use.
I would validate your hypothesis with both the consumer and customers. If you can't see it working, pivot. Perhaps a subscribable video playlist based on topics (like good alerts) not channels (like YouTube).
if you use this idea and it generates revenue, I want 2 percent.
Personal liability: not likely but document the impact of your work. Make sure you write out a summary and send it to the executive. Send a copy to a personal email.
Protection? Blittle.
Just make sure you state your case, explain your proposed solution and expect a response of some kind. Be prepared to whack away.
If I can answer any specific q's, hit me up at omid at Rennzer dot com
Startups, hard? Yes. We ALL know this. Are his opinions skewed towards his agenda? Also yes. There is no hiding the fact that he's in the money. The problem is that the "thought-leader" portion of his rant was lacking. And it's a bit of unfair baseball to bring up a random blog post from some guy nearly 20 years ago. My bets are that he didn't even bother doing follow up on this guy after the fact.