That would be me :-) My name is Birk Jernström (@birk on Twitter). Been coding since I was 10y. Co-founded an e-commerce platform called Tictail back in 2011 which was acquired by Shopify in 2018. Worked there for 3y as Director of Product on the Shop.app team. In hindsight building platforms that empowers creators (one form or another) is what I love to do. As a self-taught developer thanks to open source, I'm incredibly excited to now focus on OSS with that mindset.
I'm biased of course, but I think the fact that we're VC-funded and for-profit is a good & important difference here. Donations & sponsorship are great when they happen. Problem is they rarely do. In order to drive meaningful (full-time work) capital to OSS initiatives, I believe it has to charge for add-on value and that such services and subscriptions are mutually beneficial. See mkdocs-material as a prime example.
We're building a platform to make setting up, deploying and managing such services seamless for both maintainers and their customers. Completely up to the maintainers to craft their services & subscriptions using those features to fit their initiative & community. I think such a platform is missing today and our model aligns us with maintainers – we don't get paid until they do. So it's good that we're intentionally for-profit :-)
Yes, it's going to be incredibly hard and the odds are stacked against us, but I believe this needs to exist. Maintainers deserve a platform where they are not limited to any given model, but free to experiment, try and optimize what works best for them and their communities.