308 karma · joined January 27, 2015
Of course, there's always the chance that Microsoft is lying in their documentation, but if you mistrust them that much, you probably shouldn't use their software even if they claim to not collect any information.
https://technet.microsoft.com/en-us/library/mt577208(v=vs.85...
Good companies use information they collect to provide better services. Bad companies use it to rip people off. The problem of bad companies doing bad things is independent of companies having information about people.
The danger most people worry about is when the customers are getting a better experience at the expense of individuals who don't have any choice in the matter, like in the prison scenario. But negative externalities are hardly specific to this situation.
What marketing actually does is make desires concrete and suggest to the audience how that desire can be fulfilled. If you look at one of the most famous examples of successful marketing, diamond marketing created demand for a specific product, but it was only able to do so because the emotional needs the marketers tied their products to were already there and not being adequately met.
They have a real chance if they ride the social justice and progressivism train, though. It's hot and unlike privacy, people care about it a lot. They've already set the precedent with the Eich controversy. They just need to double down and start promoting it better. Take initiative instead of being reactive. Not too hard when the organizations you're up against are gigantic multi-billion-dollar companies who can't afford to fire every conservative employee, not comply with government regulations their audience views negatively, or kowtow too hard to diversity for fear of angering the technolibertarians.