15,868 karma · joined July 23, 2012
I think you need to be very clear on what problem are you solving exactly and for whom ? May be I am not your target audience but I have no clue what you offer from your landing page.
I am running a bootstrapped SAAS for 11+ years. Since you asked for honest feedback, I will lay it on you straight. The fact is that most people who try what you have tried give up after few weeks or months on one project and then move on to another. That is not critical mass or time to build anything real. Most influencers/indie hackers peddling multiple products at same time or micro-saas or whatever are either inflating their numbers or outright lying.
Let me be very clear. It is very difficult to do multiple things at once. It is almost impossible to make money from multiple things at once especially if they are not already established and you are starting from scratch.
So the 1st question you have to ask yourself is: How bad do I want to do my own things and what is my goal exactly ? The only way possible to focus on 1 thing at least for 12-18 months minimum (ideally 2+ years) before you see anything real to even move the needle a little bit.
So again, ask tyourself: what can you work on for next 12-18 months without worrying about short term or overnight success ? If you cannot answer that, you don't have anything to try yet.
You mean afte we have solved hunger, poverty, human trafficking, drought, famine, natural disasters problems ? Sure after all that, I am sure it can take priority.
Companies need to stop doing this melodrama every time they decide to fire people. Everyone knows the goal is to make money and keep a company profitable for their shareholders. Why these melodramatic posts ? People would prefer honesty. Just say "We need to increase our profits or reduce costs or both and hence we have to lay people off. Here is what we are providing as a severance". That's it.
The first thing to understand is that there is no one size fits all. You have to start somewhere keep iterating. Ok you probably already knew that but wanted to preface anyway to set expectations.
Overall, You have to start with the WHO. Who is this product really for ? If your answer is generic or covers various horizontal segments, you are going to struggle a lot more. NO one builds a product that covers various horizontal segments on Day 1 and succeeds generally. You have to go really really niche and specific. The problem is that this scares new founders who think that if they don't think or aim big (translates to trying to sell to too many segments), they will fail or not make enough money to make it a real business. This is totally false thinking. Take it from a guy who has done it for 12+ years and still fails.
Once you have defined the "Who" (note that this may change with time but you have to start somewhere based on your best assumption as of now), you should have it written down very specifically. For example, don't say "I have a CRM". Instead say "I have a CRM that helps B2B SAAS founders in this specific way".
Also, 100 customers is too ambitious and unrealistic in early days. Start with getting first 5-10. Get them in first. Condition your mind that it is ok to have a really small set of customers who hopefully love your product. With that, you now have to go hunting also known as "outbound" in salesy terms. Sorry no magic wand here if you were expecting a different answer. You of course can do the usual like submitting to directories,writing blog posts etc and you must do all those as well on the side as everything adds up.But the most important thing is manually reaching out to prospective customers.
So now the question is: how do I find those prospective customers ? This will again depend on the "WHO". But more importantly, where do they typically hang out ? I don't mean necessarily in person (that of course helps a lot) but also online.
One tip is to look for customers in your niche already who may be using a competitor product. Websites like builtwith etc can give you a decent list of those customers (not 1005 accurate but they are reasonably accurate).
Bottomline is that you have to do manual outreach every day (minimum to 50 people if you can). Don't sell them the product. Start asking them for a conversation.
All the best. Happy to help if you have more questions.
Then, The question is : how much equity vs salary ? Lot of startups have roles like "founding engineer" etc but the equity won't be more than 1%-3% (or even less). Granted, some of these are funded and offer almost market salary.
Or are you looking for significant equity (say > 5-10% or more) ? In that case, you will almost be like a co-founder and that changes the game and requirements.
Couldn't be a better why us :)