I now will not attend a meetup unless it is extremely small group (<10 people). Those are hard to sustain though.
15,868 karma · joined July 23, 2012
I now will not attend a meetup unless it is extremely small group (<10 people). Those are hard to sustain though.
Going forward, I am no longer hiring hourly rate devs. Either fixed rate project or full time as needed. No hourly.
- Document your data and security and share that with customers instead. You can say "We don't have SOC2 at the moment but here is all our security and data policy". It works 99% of the time for me.
- Very few companies truly have policy to reject a vendor if they don't have SOC2. Those are usually large enterprise or companies in sensitive areas such as Finance/Healthcare etc. Even then, SOC2 can be waived if you can demonstrate everything else.
Disclaimer: I run a bootstrapped SAAS with low 7 figures in ARR and even though we have ISO27001, we don't have SOC2 yet. However, we take our security/data etc very seriously and have tons of documentation and best practices that we always shafre with a customer who asks. Honestly, we will get SOC2 at some point just for the checklist as I don't really care too much about them otherwise.
For example, to build a full production web application with database in Go, there is no great out of the box migration tool. There are some good 3rd party libraries of course but compared to something like EFCore in .NET, they don't come as close.
For me, it is now .NET and then Go. Of course, I use Go when just doing a lot of non web stuff as well.
Let me guess though. They are SOC2 and ISO compliant right ?
The trust is broken and even though there are plenty of great wfh people, employers wre not having it anymore.
Depends on who is doing the work. If you are a junior who doesn't have any fundamentals and/or started career after 2022+, I wouldn't trust the AI code. However, if you were already a senior/experienced architect, AI is superpower.
Most of the solo success story you hear either had expertise in their fields OR built something to truly solve their own problem first and then expanded to others and it usually takes 18-24 months or higher to hit some sort of escape velocity. Most people think that magic will happen in 2-3 months and then give up after that and you have to go longer than that. The risk is high but that is what it takes.
Now with AI and vibe coding, more products will be built but the hard part remains: how to find customers, sustainably support them and keep growing. There is no shortcut to it.
My suggestion:
1. Pick a very niche problem that you have some familiarity or can relate to. You don't need to be an expert in it but you have to feel that you truly want to work on it to make a sustainably living.
2. Build an MVP in 30 days max. With AI, this shouldn't be an issue. If going beyond 30 days, you are doing too much coding.
3. You have to find where your potential customers are and you have to do it MANUALLY. no automation bs. no ads (you don't have money and unsure if you know your target audience yet). So right now, you are trying to figure out who your Ideal Customer Profile (ICP) may be. You don't know yet. This can take months or even a couple of years (the scary part). But you have to do this manually. Go on Linkedin or use services like builtwith etc to figure out who may be using a similar product or a potential competitor. Then you have to email/call them directly.
4. You must have a social media profile. Look at the successful solo ones. they talk about EVERYGTHING online, I mean EVERYTHING. That helps build a personal brand which helps as a solo business owner.
5. Content Marketing. Sorry you are the marketer for your company. You cannot hire someone else to do that for you. YOU have to write the blog posts, YOU have to post the social media posts, YOU have to make those videos. And you gotta do it all if you want any chance of succeeding in 2026.
6. You have to go hard and specific for at least 12-18 months. This is the hardest part. Most people want quick results and if they don't see anything in 3-4 months, they give up. The goal is to see if you got at least 1 customer in say first 3 months. If you did, keep going and get the 2nd then 3rd. Note that your first few customers MAY NOT be your ICP but they will teach you what you need to know to build a successful product.
7. One tip: Being completely solo is overrated. I am not talking about co-founders. I am not talking about being solo founder but with a small team. That gives you a lot more mileage than just being by yourself. Yes it is hard to build a small team especially early on with no money but don't overthink the solo stuff and find 2-3 google people to work with if you can. Not necessarily as founders but freelancers/employees who can work in a small setup.
Source: Even though I am not solo by myself, I am a solo bootstrapped founder with a very small team that built a reasonably successful B2B SAAS business doing single digit million ARR. Not impressive by an VC standard but has given me everything for 10+ years and I love it.
So we cannot always assume that the business owner (especially the solo mom and pops) wants more business. Good ones are already very busy.
Source: I have bought 3 smaller projects (one for 500k so i guess not indie but still small) and in all 3 cases, the sellers were incredible genuine and truly cared about their company/product. Just because of how trustworthy and helpful they were, I closed the deals quickly after fair negotiations.
I declined 1 deal where the product was a great fit to my exiting business and it would have been a great transition but the seller was too arrogant and I just couldn't trust him. I backed out after exchanging a couple of messages with him.