374 karma · joined February 19, 2011
I've been a developer since the late 90s. I'm the founder of Social Tables. Born in Israel, raised in New York, living in DC.
dan [at] danjberger.com
[1] http://thinkvitamin.com/asides/guess-this-badge-and-win-a-fr...
At least they're open and honest about their failures - I can respect that.
If you're interested in learning about the importance of personality in branding and marketing, check this book out - Personality Not Included [2]
[1] http://37signals.com/svn/posts/2991-behind-the-scenes-ab-tes...
[2] http://www.amazon.com/Personality-Not-Included-Companies-Aut...
1) Guerrilla Marketing - We found real life events that catered toward brides. For example, the Running of the Brides is an annual wedding dress sale hosted by Filene's Basement, so we showed up really early in the morning to talk to brides waiting in line.
Here's the write-up: http://blog.socialtables.com/post/6147037160/social-tables-f...
2) Social Media Targeting - We monitored specific keywords "wedding & seating chart" and "just got engaged" and replied to each of those users telling them there was an easier way to create seating charts. We also participated in Twitter chats (here's a list of chats: https://docs.google.com/spreadsheet/ccc?key=0AhisaMy5TGiwcnV...) and people got intrigued. Finally, we actively tweeted using conference hashtags during conferences that had our target audience.
I hope these two out of the box approaches help!
In epidemiology, this is known as syndromic surveillance, and it usually involves checking drugstores for purchases of cold medicines, doctor’s offices for diagnoses, and so forth. But because acquiring timely data can be difficult, syndromic surveillance has always worked better in theory than in practice. By looking at search queries, though, Google researchers were able to analyze data in near real time. Indeed, Flu Trends can point to a potential flu outbreak two weeks faster than the CDC’s conventional methods, with comparable accuracy.
Social Tables is a web-based seating chart designer for weddings and other events with assigned tables. We help event/wedding planners create floorplans and assign their guests seats. We're called Social Tables because we have a social feature that lets guests meet who they'll be sitting with beforehand. We have a tested product, over 1,000 users, brand awareness, and deep industry expertise. In other words, we know our stuff and people love our product (we save an event planner 4 hours per event). We've been self-funded to date and are currently talking to interested angels.
Like I said, I'm looking for a CTO (understanding of Rails is a must, love for SproutCore is a big plus). You should have that startup fire burning in your belly, ridiculous drive (e.g. you like some degree of risk), appreciation of test-based development, and passion for learning new things.
If you're at all interested or just want to shoot the shit, send me a quick note: dan@socialtables.com - I love meeting new people and helping others out.
In the meantime, a shameless plug: if there are any devs out there in DC or NYC who want to join this startup as a technical co-founder let me know. The early version of the product has validated the idea, we have a nice userbase, an impressive following, and deep ties to our industry, contact me - dan at danjberger.com - i'd love to chat :)