The Blucig started getting marketed about 3-4 months ago. They are actually owned by a very large internet porn king. He rolled out ads on all his sites and consequently they came to the attention of large number of people even though they have been out for about a year and a half prior. Electronic cigarettes are made by about 6-8 factories in China.
The Blucig is a rebrand, just as pretty much any the rest of them are. A lot people ordered the Blucig and then flooded the e-cig forums to complain that they had not received their order in over a month. This is either due to the fact that Blu did not foresee demand and did not order enough stock or more likely, their large shipments were seized at customs as the FDA has decided that they are illegal to market (at the request of Senator Frank Laudenberg who received $128,000in campaign donations from Big Pharma) though two other large E-cig companies are currently challenging the FDA's decision in court. The judge is expected to make a decision this week.
Smaller home based e-cig companies are still managing to get their shipments to slip in. If you are to order one, I recommend ordering from one of those.
E-cigs are currently one of the most spammed products on the internet as far as I can tell. If you read anyone's recommendations, consider whether it is an affiliate. There is a lot of expensive rubbish being spammed. Also consider that these cost $12-$17 wholesale on average and make sure you read the warranty before ordering. Most of them become useless in a very short period of time, batteries especially. Atomizers should be considered consumable products as the liquid will gunk them up. I go through at least one a month.