I'm also surprised at this one.
The software fulfillment process has a lot of issues.
We are stuck in a local maxima and jumping the chasm to the next maxima with ideas like "what comes after programming languages" is really really hard.
Sadly, one of the biggest hurdles is self preservation because software developers don't want "software development accessible to the widest part of our society". I hate to say it, but there are Luddites among us.
So, I tend to agree that a startup is the wrong vehicle for this.
> I think we have to start with reading.
I agree with this point. People understand things differently. There should be multiple ways for people to read and understand software programs. Unfortunately, there is only one major way now and that is with source code.
I do think that tools like IFTTT are moving us towards more accessibility but it is a small step.
I like what you are working. Keep the conversation going.