1,911 karma · joined October 6, 2009
On the marketing front, one way to pitch it is that a decentralized registry makes life easier for your friends, too. I am so sick of having to pay top dollar for gifts just to get them off of a registry, when better deals can be had elsewhere for the same products. How many extra dollars have gone to Bed, Bath & Beyond instead of Amazon simply for that reason?
Can you delete this photo? I accidentally uploaded a DNG which resulted in a really crappy resized version.
Examples:
1) I'd say "I deeply apologize" rather than "we deeply apologize" when I want to be clear about owning responsibility for a corporate failure without hiding behind our corporate outfit.
2) I'd say "We're excited to launch..." to convey a team's hard work, dedication and excitement.
3) I'd say "We all hate having to do foo. That's why we created bar!" to show mutual empathy with our audience and convey that we are trying to solve a problem that "we" all have.
These tips mostly come from a public speaking class that I took, but they've served me very well for writing copy.