John Perry Barlow: Grateful Dead to EFF. See: http://en.wikipedia.org/wiki/John_Perry_Barlow
1,039 karma · joined February 24, 2009
John Perry Barlow: Grateful Dead to EFF. See: http://en.wikipedia.org/wiki/John_Perry_Barlow
Irish companies are also useful in that they are quite easy to set up and maintain. The usefulness of them compared to the UK is that Ireland is within the Euro.
Berlin is cheap, but hiring people is expensive, but there are loads of start ups there. German Tax laws account for 2/3rd of all tax laws in the world. Somewhere there are tax incentives for R&D investment.
For corporate structure you should look at using a Irish company, as this is far simpler than starting a company in the Netherlands or Germany.
We have moved along way since the simplistic rule of thumb that 5 users is enough. A very good argument in why 10 is not enough is Woolrych and Cockton 2001. They point out an issue in Nielsen formula (1-(1-0.31)^5) in that he does not take into account the visibility of an issue. They show using only 5 users can significantly under count even significant usability issues.
The number of users you need is dependent on how many issues there are, the cultural variance of your user base, and the margin of error you are happy with. Five users or even 10 is not enough on a modern well designed web site.
For example if we assume that designers of a web site have been using good design principles and therefore an issue only effects 2.5% of users. Then 10 users in a test will only discover that issue 22% of the time. If your site attracts a 1 million visitors a year the issue will mean that 25,000 people will experience problems.
The easy way to think of a Usability Test is a treasure hunt. If the treasure is very obvious then you will need fewer people, if less obvious then you will need more people. If you increase the area of the hunt then you will need more people. Most of the advocates of only testing 5 to 10 users, experience comes from one country. Behaviour changes significantly country by country, even in Western Europe. See my blog post here :
He still researched the market, he still listened to his customers, but he did not use the customers solution, which is what Participatory design is about.
What is hard? All start ups are hard, but compared to the other start ups I have been involved in following the "customer development" mantra has been easier, because the feedback is faster and you can alter coarse faster. No business plan is ever going to be spot on, and no Hypothesis is either. Blanks ideas means that feedback is faster, and therefore risk is lowered, without reducing profitability. The more traditional seams like the waterfall method compared to agile.
I have always been amazed in how the unix approach of cobbling bits together is often more reliable., than trying to write one large program.
A well-known scientist (some say it was Bertrand Russell) once gave a public lecture on astronomy. He described how the earth orbits around the sun and how the sun, in turn, orbits around the center of a vast collection of stars called our galaxy. At the end of the lecture, a little old lady at the back of the room got up and said: "What you have told us is rubbish. The world is really a flat plate supported on the back of a giant tortoise." The scientist gave a superior smile before replying, "What is the tortoise standing on?" "You're very clever, young man, very clever", said the old lady. "But it's turtles all the way down!"
We would respectfully adopt what Judge Easterbrook, now Chief Judge of the US Seventh Circuit Court of Appeals, said in a libel action over a scientific controversy, Underwager v Salter 22 Fed. 3d 730 (1994): “[Plaintiffs] cannot, by simply filing suit and crying ‘character assassination!’, silence those who hold divergent views, no matter how adverse those views may be to plaintiffs’ interests. Scientific controversies must be settled by the methods of science rather than by the methods of litigation. … More papers, more discussion, better data, and more satisfactory models – not larger awards of damages – mark the path towards superior understanding of the world around us.”
From http://www.5rb.co.uk/docs/BCA%20v%20Singh%20[2010]%20EWCA%20...
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And this would be under the exceptional circumstance of an important historical event.