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FYI for those interested, this is a very good read.

http://balsamiq.com/blog/2008/08/05/startup-marketing-advice...

But good point, we should probably give a bit more information now that we're about to release. I'll get on that.

A little back story: One of our alpha user complained about this so much that we decided to delay our schedule to re-write CardMunch. We spent bulk of that time re-writing, and replicating the entire Apple address book framework.

What that enabled us to do is to create a completely separate address book from your personal address book. All of your business cards can go to either address books, and to switch between the two, it's just flip of a button. You won't have to worry about random business contact popping up in your personal address book.

I know it sounds a bit salesy, but the feature is really awesome. I'm glad we decided to implement it. I have about 800 contacts in my CardMunch address book for testing purposes, I would hate to put these in my personal address book.

I always wonder if bloggers reads our emails. It seems like they would get so many of these story everyday, do they have time to read everything?

Bloggers, please feel free to chime in? Do you only read the emails with interesting titles? :)

I narrowed it down to 2 areas that I can say CardMunch has a very "unique value proposition".

For one, we are unbelievably accurate. Anyone used a card scanning devie/app would know that the accuracy is atrocious. That's a problem because a wrong contact is worse than no contact. We don't send anything back unless it's 100% accurate, even if we have to employ multiple people to double, triple check the answer.

Another angle is the simplicity. We made it so that everything is as simple as possible. You don't need to take a picture, just point your phone at a card, CardMunch automatically recognizes your card and uploads / transcribes / imports the contact right into the phone, all that with 0-click. We also do real-time syncing so that every update gets backed up on the server, so you never have to worry about losing a contact. All that that is done with 0 clicks, just let CardMunch handle it all.

If you were to propose a story to market this product, which in your opinion is a more compelling hook for a story, and why?

Thanks again for your feedback!

Please ping me if you are interested in pursuing this further. I can link you up to startup that could definitely make use of this to compliment their trip planning service.

bowei [ a t ] cardmunch. c o m

Realistically, BP is going to get off with a slap on the wrist. Taxpayers will pay for the cleanup, and Gulf people will suffer for the decades to come.

Oh... life... you're so cruel sometimes.

After reading this article I am determined to get my neck and back stronger, just don't know where to start.

Btw, John Cohn is a CMU alum. All my HN CMU ganstas, holla back at your boy Johnny Cohnizzle!

Assuming this engineer is fairly valuable to your startup due to the non-technical co-founders, you might have to give up more than normal (0.5-1.5% equity). I don't have a number in mind, but I'd be interested in hearing other people's thoughts on this.

Guys, thoughts?

Venture backed stealth startup in Mountain View looking for a Lead Hacker. If you think you are true YC-grade hacker, then we want to hear from you!

This country saddens me.