225 karma · joined February 18, 2011
If I can figure out some way to "appify" it I certainly will. I'd love to make it so that people can more easily explore advertising through these mediums as a cost effective and conversion effective means.
For the time being, though, it's just a blog showing the results of my experiments. Blogs are way easier to get up and running.
There are a lot of things to be passionate about while building a company then just the product, and a successful product can lead to more opportunities.
That said, not feeling passionate about your product increases your chances of quitting by a huge percentage.
Personally I would say drop it now and focus on something you're more passionate about. The entrepreneurial road is long (it took me almost 4 years to get to profitability with my first company), so you're going to need to draw passion and inspiration from somewhere to get through it. It doesn't have to come from the product necessarily, but that sure helps a lot.
This is certainly a good way to filter applicants out, but, you may miss a good opportunity as well. I hired an ex-architect with no web design experience at all (and no online portfolio) because she was cheap and had a great attitude. It worked out great for everyone involved. Can't say I'd recommend that for everyone, but it's amazing what can be accomplished by someone with the right attitude in the right environment.
Right now it's definitely losing money, but I'm hoping that dynamic will change at scale (a dating site is more useful when there are more people on it).
I can say off the top of my head that I got about 2x to 3x more emails and calls from people (not too many turned out to be worthwhile) from the print version, which I found to be interesting.