HNHacker News
TopNewBestAskShowJobs

itengelhardt

280 karma · joined August 16, 2013

I am the author of the SaaS Email Marketing Handbook (https://www.saasemailmarketing.net/) and the former owner/founder of LinksSpy (sold in 2017).
submissionscomments
itengelhardt··on Are EV certificates worth it? A technical guide to SSL validation
Suggestion to the author: I could really benefit from a short sentence that explains to me what DV means. I get from the context that EV likely means "Extended Validation". Then again, all I ever did was set up SSL on Heroku and a bit of openssl magic to get Github running - so maybe not the target for the article?

Edit for clarification: There is a short description of DV & EV, but it doesn't mention what DV/EV stands for. I'd love to know that (without Googling, because lazy).

itengelhardt··on BingoCardCreator.com Sale Page
Patrick is not reporting his full income from AppointmentReminder, he excludes the Enterprise deals.

"Focus" is a very valid reason. Even assuming just one hour per week, that's 52 hours he can spend on something else. Plus having BCC around is a mental burden. Even while you're not working actively on it, you're thinking about it.

itengelhardt··on Target acquired: Automatically find targets in drone/quadcopter video streams
I think that technology has been on sale since the 18th century at a gun shop near you.
itengelhardt··on Target acquired: Automatically find targets in drone/quadcopter video streams
OMFG... Skynet. :-)

Jokes aside: This is amazing. I guess finding the logo is easy compared to say a human face, but still. Thanks for the great article!

itengelhardt··on Ask HN: Favorite podcasts?
Bootstrapping/Micropreneurship: Startups For The Rest Of Us (http://www.startupsfortherestofus.com)
itengelhardt··on Show HN: Ghostnote – Contextual notes and todo app
I love this. I wasn't aware of how much context I have with each note, but now that I watched the video it is immediately obvious.
itengelhardt··on Whitehouse Website Let Their SSL Certificate Expire
the cert on www.whitehouse.gov is down as well (that's where the *.whitehouse.gov cert would fit in nicely). I think the setup is messed up
itengelhardt··on Whitehouse Website Let Their SSL Certificate Expire
May I recommend to set up the SSL expiry notification using this website: https://www.expeditedssl.com/simple-ssl-scanner/scan?target_... ?

That might help to prevent such incidents in the future.

itengelhardt··on Those making $1,000+/month on side projects – what did you make?
I wrote a SaaS app for SEO professionals that helps them find link opportunities for their client's websites - https://www.LinksSpy.com .

It currently makes about $1,200/mo. I do somewhat detailed income reports over at http://www.it-engelhardt.de/income-reports

itengelhardt··on Is paying for backlinks for SEO ethical? Do you do it?
Who gets to decide that? Google IMHO does NOT (even with their "don't be evil" slogan). All Google gets to decide is whether they value certain links or hand out a penalty for them. That does not define whether something is ethical or not. It's ethical to pay for advertisements, so why shouldn't it be ethical to pay for links?
itengelhardt··on Is paying for backlinks for SEO ethical? Do you do it?
First of all, I refuse the notion of "ethical": IMHO Google is NOT a moral instance and does not get to decide which behavior is ethical and which is not.

However, they get to decide which links they consider "valuable" and which not. Which in turns affects your rankings in Google's SERPs. They claim that they do punish websites that use paid links, but in reality it is safe to assume that they do NOT catch every offender (probably far from it).

I personally do not pay for links, mainly because of the fear of getting caught (and punished) by Google. ViperChill.com is a great resource for less Google-certified SEO techniques.

Additionally, you might find this article interesting that goes into great detail about the value of links in general and the market for paid links: http://blog.linksspy.com/paid-links-price-study/

Disclaimer: I am the author of that article and also the maker of https://www.linksspy.com

itengelhardt··on Ask HN: Non hypergrowth startups
Places we hang out: - http://discuss.bootstrapped.fm - Micropreneur Academy (http://www.micropreneur.com)

reading material: - The 7 day startup (http://wpcurve.com/the-7-day-startup/) - Start Small, Stay Small (a bit dated, but the concepts are worth the read - http://www.amazon.com/Start-Small-Stay-Developers-Launching/...)

podcasts: - Startups for the Rest of Us (http://www.startupsfortherestofus.com) - Bootstrapped with Kids (http://www.bootstrappedwithkids.com)

itengelhardt··on Ask HN: How much recurring income do you generate and from what?
A bit of posting on reddit; spent a few bucks on FB/StumbleUpon/Reddit ads; Retargeting through PerfectAudience; Drip email campaign using GetDrip.com;

Word of mouth plays a huge part as well.

In addition to that I use LinksSpy to build more links to LinksSpy.

itengelhardt··on Ask HN: How much recurring income do you generate and from what?
I make about $1,400 MRR from my SaaS app LinksSpy (https://www.linksspy.com).

LinksSpy is a tool for SEO agencies that helps them find better link opportunities for their client's websites. I started it at the end of April 2014 (7 months ago) and it has grown ever since.

Considering that I am moonlighting the app, it has been quite successful so far. AM(A)A

itengelhardt··on Ask HN: Contemporary 2014 resources on SEO
I personally prefer the use of fuzzy words and don't see them as scammy, but rather as an indication of someone being honest with me. Remember: Only a sith deals in absolutes (https://www.youtube.com/watch?v=wgpytjlW5wU) - SCNR :-)

OK. Back to topic: The language is fuzzy, because no one knows the Google algorithm. The best SEOs can do is make predictions and tell you the general steps to make your site rank: Nail your on-site SEO and build links. There are two good resources for this: http://moz.com/beginners-guide-to-seo http://moz.com/beginners-guide-to-link-building

As narrowrail said Moz holds a lot of information for SEO marketers with an interest in playing nice with Google. Then there is the whole topic of "blackhat" SEO - i.e. people who use techniques that Google does not endorse (e.g. private blog/link networks). They know a way to make it to #1 on Goolge right NOW, but are running the risk of being caught by Google and loosing all their rankings. IMHO the best resource for "short-term SEO" is www.viperchill.com.

SEO is an easy-to-learn marketing channel. It is relatively low-cost, but slow on the uptake. If you make your way to #1 for a keyword, you usually stay there for some time. That gives SEO a fantastic ROI - at least in my experience and that of a few other founders.

Regarding your specific questions, this might be helpful: http://www.brombone.com/ Additionally, you should sign up for the Moz community (IIRC that is free) and ask your questions there. A lot of good SEOs hang out there and are willing to help. Also try http://www.reddit.com/r/bigseo - pretty helpful crowd there, too.

Disclaimer: I am the maker of www.linksspy.com, so I am slightly biased towards SEO

itengelhardt··on Payola – A Rails engine for Stripe
As a minor contributor to the Koudoku gem, I have to say that the structure and especially the test coverage of payola are amazing. Well done, Pete! Looking forward to how you integrate subscriptions into this
itengelhardt··on Ask HN: Are there any innovative startups in the porn/adult industry?
You are right. I should have said "stigmatization".
itengelhardt··on Ask HN: Are there any innovative startups in the porn/adult industry?
IMHO the problem is not that men "don't appreciate a woman's pleasure" - that is some serious bullshit in my opinion. Most men love it when their SO enjoys sex.

The problem (to me) is the criminalization of porn and prostitution in the US. Just think about what kind of outrage it would cause if Stripe had a single prostitute or porn website use their service to receive payments. (For the sake of argument assume the prostitute is located in a jurisdiction that does not prohibit the practice, IIRC it is allowed in parts of Nevada)

Now Stripe gets flack for being overly cautious - there's just no way to do this without provoking a shit storm from one group.

itengelhardt··on How Nigeria Stopped Ebola
I'm not a native English speaker. Does "should not" mean it is obligatory or is it a recommendation?
itengelhardt··on How Nigeria Stopped Ebola
Really? Does it allow to do so without adequate proof? I think not. That's the point I am trying to make here: There were no hard facts - apart from her not feeling well.

Would it have been wise to quarantine her and keep her from traveling? in hindsight definitely.

Is it justifiable to restrict one's individual freedom on such a weak basis as "she's not feeling well, but is below the temperature threshold established by experts"? Here you can IMHO lean either way. If you are more utilitarian, you might argue for it. If you are more about individual rights, you might argue against it.

itengelhardt··on How Nigeria Stopped Ebola
I'm not necessarily disagreeing with you, but taking away the freedom of movement (among others) of 76 people (potentially many more now) without proof is severe.

I believe it to be a good sign for the republic that the government has not resorted to do so.

itengelhardt··on Fear of the Launch
Hi Charlie. I'm glad you finally revealed yourself. You're writing fantastic articles and help others find the motivation to push forward. This is going to be so much better now that you are out in the open.
itengelhardt··on Ask HN: What are your sources of inspiration and motivation?
For me a major source of inspiration & motivation is patio11. I don't really care whether it is podcast, blog post or video. I always learn new things and it also helps me stay motivated
itengelhardt··on Landing Page in a Day – Get a custom landing page that converts
I like the idea of offering the service for a flat fee. The "before/after" section is cool, too - although it reminds me of the "lose 20 pounds in 2 weeks" ads I see on Facebook :-)

This is productized consulting at its best.

itengelhardt··on Our First $37,800 in Annual Recurring Revenue
Because that is not how people work. We forget things. Today I got a reminder that one of my hosting accounts expired. I happily put down the $90 for the account and even sent an email to my contact there, because loosing that account would be a major headache for me. I need that account, I just didn't remember to update my CC
itengelhardt··on Show HN: A free invoice generator
or just stick with the exact match domain for better rankings in search engines...
itengelhardt··on Despite Google, Here’s What a Link on a Top Website Will Cost You
Hi there. I'm the author of the article. Since I don't exactly encourage to buy links, I didn't include a step-by-step guide to buying links on BuzzFeed.

This was purely research (with interesting results, if I may say so) and I don't want to lead anyone down a path that might hurt her in the future.

All the links sold on that marketplace are Do-Follow links. For all I know, Google does not care about No-Follow links.

itengelhardt··on Show HN: Heroku Deploy Button and App.Json Schema Maker
Wow. That was a really fast turn-around from blog post to an app that makes it really easy to pull off without reading all the documentation.

I figure this is also a great marketing instrument. Nicely done!

itengelhardt··on Ask HN: Why is evryone making Chrome extensions without a Firfox counterpart?
I think the major reason is that the marketshare has changed. Chrome is now at about 2x the marketshare of Firefox.

Source: 1. http://en.wikipedia.org/wiki/Usage_share_of_web_browsers#Sum... 2. a German computer magazine called "c't" - latest edition

itengelhardt··on Ask HN: Bootstrapped tech founders who blog, write, etc?
Here are a few possible additions to the list:

  - Robert Graham   http://whitetailsoftware.com/
  - Ruben Gamez     http://blog.bidsketch.com/
  - Brecht Palombo  http://brechtpalombo.com/
← PreviousPage 2 of 4Next →