Most would agreed that campaign did not performed, instead aim to achieve CTR > 1% and Bid < $1.
Facebook ads is used widely by affiliate marketers, you could spend some time on blogs like MrGreen ( http://stackthatmoney.com ), or affiliate marketing news aggregator ( http://affbuzz.com )
I would change the following if my objective is to get more likes & users.
- Target person, i.e vc, developers, etc instead.
- Limit and test the age groups.
- Target Tech events.
Bids will be cheaper & CTR will be more targeted. If it is not CTR, KILL it. Personally I like what you are doing at signnow, much easier to use than those I used when opening up my trading account.
Maybe you want;
- Add the Facebook icon or something to link to your Facebook page in your website.
- I am kinda of surprised that there's no YouTube explaining signnow, considering doing a hipmunk-like video explaining what signnow does.
- If you have existing customers, do a video case study what it does your customers and how signnow could come in handy in other industries or applications, etc.