As always, it depends what your app is doing. I've got a realtime event hanling solution where the performance dips close to 50% when you turn SSL on simply because of the handshake times.
212 karma · joined September 24, 2009
Tying to track a brand called 'Leaderboard' on the web is going to be impossible as there are so many other search results that will use the same word but rank much higher. Same for Canopy.
Use a good domaining tool ( I like justdropped.com ) and pick a good domain that you are going to be able to make your own and stamp with your own identity.
For a website use themeforest.net if you cant afford a designer. Sell your car to pay for a good designer logo though. its essential. Get good quick at writing web copy for your site.
Hope some of this helps. all of this advice was passed to me and I havent a clue when it comes to branding, but its helped me on more than a few occasions. good luck!