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jyothi

1,144 karma · joined January 24, 2008

Like marketing, technology, badminton, travel and dogs.

Founder, HiveMinds.in We are building intutel.com - a BI platform for marketers.

Online Marketing Strategist based in Bangalore India - but have worked with startups in bayarea, NY and India.

Twitter: http://twitter.com/jyothirmayee LinkedIn: http://www.linkedin.com/in/jyothirmayee Blog: http://jyothirmayee.livejournal.com

And I want my HN username to be jyothirmayee!!

http://hnofficehours.com/profile/jyothi/

submissionscomments
jyothi··on This document is confidential
Most of these "confidential" documents are presentations made by google employees to other companies to sell adwords.

A peep into the documents reveal the huge investment Google does into Product Marketing Managers who do industry analysis, sell products predominantly adwords

http://static.googleusercontent.com/external_content/untrust...

http://google.inxshare.de/01_Automotive/Google_AutomotiveMar...

http://www.in.gov/tourism/pdfs/Compete-Google_Travel_Economy...

http://www.mednet-tech.com/pdf/MedNet%20Webinar_11%2018%2020...

jyothi··on Ask HN: what do you like to see in interviews with entrepreneurs?
Their experience of a time with lowest morale or finances or hope as a founder ? How did they overcome it ?
jyothi··on Google Kills Wave
Building community needs evangelizing it, building brand ambassadors out of your users and most important "listening to your users closely". One needs to set up a mode of direct conversation. This comes naturally when you start small like twitter or youtube.

When you have few million user base ready to consume whatever you advertise on gmail or search - you are trying to buy out of old rewards. Worse users are non-forgiving and expectations are much high.

So it sounds like a big company problem. But it really isn't. Yahoo does it really well with yahoo answers. There is even today a high response rate from yahoo team through "Ask Mike"

Google should probably consider small teams within. Provide all the support through tech and hardware but let the teams launch these products on their own and grow the userbase naturally focusing on service too along with the product.

jyothi··on Ask HN: What annoys you?
So ?

Its not about one off instance where laziness might be welcome. I am talking about people who add no value to their existence, to the well being of anyone.

ps: I don't understand why my previous comment has to be downmodded. It is to the point of what the post asked for, nothing against the terms. This has been happening too much, I see it everywhere on HN. People downmodded for they don't agree.

jyothi··on Ask HN: What annoys you?
Customer Support.

If only they knew what they know forget what the customer needs. People trained to very politely deliver long quotes without really meaning an ounce of what that sentence is. And of course not knowing much to really resolve the issue unless it is listed.

A good trouble-shooting software would be less annoying and more truthful.

jyothi··on Ask HN: What annoys you?
lies & laziness.

I see people around cribbing why they are not rich or can't or not being treated at par or not getting due credits. Dig in a little and you see they don't even want to work hard.

jyothi··on Ask HN: Share a gem. Teach me and you.
Hiring tip - "The mind, sharp but not broad, sticks at every point but does not move" ~Tagore
jyothi··on Ask HN: Share a gem. Teach me and you.
When People stop growing, the organization stops growing and then the decline starts ...
jyothi··on India unveils $30 Tablet PC
Kapil Sibal, the minister holding the tablet has a MA/ LLB from DU & a LLM from Harvard.
jyothi··on The Origin of the <blink> Tag
Interesting story there.

Lou Montulli says he is the inventor because he mentioned something on those lines over coffee. Sadly he doesn't even state the engineer's name who actually took his joke to implementation to get <blink> into the browser.

jyothi··on Drawings of Scientists by kids
yeah probably all scientists were instructed to come in "blue" jeans only.
jyothi··on The biggest bet on longbets.com: $1,000,000
betting on a temporal paradox
jyothi··on Love advice from a math app
probably an intelligent rand() value approaching fate() at the moment.
jyothi··on Facebook Graph API robots.txt
So bots get some non-standard file for robots.txt.

Guess no one at facebook has noticed the vulnerability exposed with pretty usernames on facebook & ignoring "." in a different framework. (probably just following gmail usernames.)

jyothi··on Cause of YC/HN outage discovered
Me too. That post was detailed & fair. On slicehost I had a 256MB slice which I upgraded to 512MB slice to host 2 small websites. After the post got a 360MB linode VPS instead and am very happy with it.

Edit: Slicehost help articles & resources, well organised & exhaustive is a plus though.

jyothi··on Ask HN: How to visit Google HQ?
You definitely need a visit to Google HQ to understand what the hype is about. Definitely not run of the mill office spaces (ok referring more to the campus than the cubicles)
jyothi··on Best Connected Individuals Are Not the Most Influential in Social Networks
Facebook and other large online networks should make an app with such interesting profile & network analysis data. Since it is available only to individuals they won't be letting too much out anyway they are still the gold mine of the data.
jyothi··on Things I Learned from World of Warcraft
The post is not about WoW. It is about his take-away from the game which applies to everything in daily life and for bigger things.

The list is terrific advice and preaching it through the example of a game is smart thing as one is hooked on to the reading part. Seems like most people just had a negative feel for the whole thing as they detest WoW as a waste of time. In the process they missed the gem of advice.

jyothi··on Gut Checks When Founding Your First Company
I agree esp when you are in trenches with your startup morale does go low. With a very stressful and disappointing one year in 2008 even I said No to 3, 12 & 23.

23) I do not frustrate easily

Getting much better off-late though. Positive reinforcement from your own work works best, even if they are small.

jyothi··on The end of Haiti?
Older systems built on trust and faith are very strong for community growth unlike what the organized economies & modern world claims. But I wonder how the system would behave under the severe destruction and distress. More so in the wake of external help pouring in and along with it bringing a false notion that Haiti need to rebuild in a certain way of their notion.

It might so happen that it would be torn apart between its own beliefs and what they are made to believe now more than ever.

jyothi··on Surgeon stationed in Antarctica removes his own appendix (1961)
There have been many cases of self-surgery under extreme circumstances. Coincidentally stumbled upon a list of 10 incredible ones. http://listverse.com/2008/12/09/top-10-incredible-self-surge...
jyothi··on Google Chromium Bug: Huge amount of goats teleported
either bug or egg, but it realy teleports goats too fast.
jyothi··on Ask HN: Why China is the Future (of Business)?
Volumes drive many businesses. The buying capacity of China & India are raising.

If 15% of the population use your service that exceeds the total US population. Any business driven by volumes eg. telecom providers, all FMCG products would never want to miss out on India & China. For Google too it is the userbase of search, the starting point of big volume business.

edit: by 15% I meant 15% of India & China combined.

jyothi··on Ask HN: Plans for 2010
Get married. (the most ignored part while hacking away with work & startup alone)
jyothi··on The Start Project: Return Of The Incubator?
Wonder how they have structured the mother company and the spin offs?
jyothi··on Web 2.0 Suicide Machine - Meet your Real Neighbours again - Sign out forever
Their busy message with - consider suicide at a later moment - is quite hilarious

"It seems like that all of our machines are currently busy!

Please consider suicide at a later moment and accept our apologies!"

jyothi··on How A Kid Earned $2m Before He Could Drink – And The Shocking Way He Lost It
It was an interesting interview which could have very well be summarized in 10 min. Andrew Warner has just dragged it way too long.

Kid's spending patterns and his love intersts. Not necessary. It pretty much seemed like he ran out of questions or was it like a highschool kid in awe interviewing another highschool kid.

jyothi··on [dead]
I was definitely happy with a structured less chaotic life. I went back to work (as a consultant though) for a year after a major financial crunch off the last startup.

Going back to a 8 hr day job helped in many ways beyond finances

-structure

- a good routine

- minimal decision making on a daily basis (I mean things like should you let go of the employee, should you buy another server or manage with the same, calling up electricity backup repair etc)

- lesser stress levels

- social activity without feeling guilty of time spent.

- broader focus. You keep yourself open for more ideas.

The only feeling that would be odd is - control & speed.

As far as the working for others is concerned, I think you got to accept it. You are in a job for a purpose, it is not as exciting and rewarding but necessary. And it does has its benefits.

jyothi··on Don Dodge: fired from Microsoft, hired by Google
Also Google docs is years away from catching up with Office, particularly excel.
jyothi··on HN Help: I'm lost
Every sentence above is a gem - a statement to live life by. Respect.

Fortunately I have been lucky to have ppl back me up too when I turned life upside down. I am much younger but would probably lead a life just like you.

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