I like BA a lot, but I don't see anything about BA that is unique to them. There's probably 5 other options in my area. I stick with BA largely due to momentum.
For those curious:
Pros:
- No food waste. Grocery shopping inevitably resulted in large amounts of food getting tossed due to expiration (or even space concerns).
- "Forced" variety. I have had a _ton_ of meals and ingredients I would have never gotten if I wasn't doing BA. Things I've never heard of and wouldn't know to ask for. Now that I know of them, I bring them into some of my non-BA cooking too. Part of this is just just breaking habits. Before BA there were about 10 meals I was making a lot - I liked them I know how, etc., this meant I was only eating the ingredients in these meals which was probably not "complete nutrition."
- Learning a few "tricks." While the actual BA meals are cook by numbers, the specific steps often contain general purpose info. Random example: Before BA I never cooked with garlic, just never thought of it, but most BA meals use it. Now I use more garlic when I cook non-BA meals.
- Portion control. If I cook from a supermarket (and buy in super market portions) I inevitably make more than a meal, and inevitably _eat_ more than a meal. BA means I make and eat the suggested amount.
- No grocery shopping. I'm not a big fan of shopping and my wife hates grocery shopping, not having to do it is a plus.
- Less eating out. BA isn't cheap, but it's cheaper than most restaurants I'd go to. Having already paid for BA meals encourages eating them at home.
- Fast. The food isn't easier to prepare and certainly doesn't cook faster, but having exactly the right ingredients all together means I don't have to spend time assembling (or googling alternatives when I realize I forgot something).
- Fun. I look cooking, and I like BA cooking. Probably not for everyone, but there you have it.
Cons:
- Not cheap.
- Bummer when you don't like the meal. (Rare, but it happens.) Worse when you _know you're not going to like it_ but it was you're only option. Example: The texture of kale bugs me and sometimes you can't get a meal without it.
- Doesn't scale for guests.
Note: I don't buy the argument that BA packaging is bad. It's almost all recyclable. But I live in an area that makes recycling pretty easy so that might not be generalizable.