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The focus should be making sure everybody can understand the math, and especially statistics, they are presented with everyday.
A more in depth explanation on the use of three datasets for model building can be found here: http://stats.stackexchange.com/questions/19048/what-is-the-d...
Brown et al. give a formal treatment of the subject with simulations showing actual coverage probabilities for the various methods. It is worth a read if you want to really dive into the subject.
ref: Brown, Lawrence D.; Cai, T. Tony; DasGupta, Anirban (2001). "Interval Estimation for a Binomial Proportion". Statistical Science 16 (2): 101–133