Don’t be fooled by allowing a link here or a link there. Stores are currently benefiting most from people
not seeing the fee structure, and they’ve probably figured out that most people won’t really follow links either.
What would work is being forced to actually show things to users, directly in their face, at the time of purchase. As long as a user has to follow a link first, there’s still a pretty good chance they just won’t bother.
Just imagine how app store sales would change if the stores were required to tell users what is actually going on (as you would see at any cash register or online web site shopping checkout page, by the way):
Your New App — $6.99
Apple Store Fee — $2.20
Taxes — $0.80
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Total — $9.99
Wouldn’t seeing the above change how
you view any number of app purchases, especially for recurring purchases?
What if, when playing games (which Apple makes, by far, the most money from), you saw the same breakdown, every time you did a consumable in-app purchase:
MyGame Gem Bag — $6.99
Apple Store Fee — $2.20
Taxes — $0.80
-----------------------
Total — $9.99
Wouldn’t this completely change the average person’s view into the store’s cut?
Until THIS is what purchasers actually see, any other “concessions” allowing “links” mean nothing.