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mheap

42 karma · joined April 20, 2012

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mheap··on Ask HN: Why do people tell us they love our idea, sign up then never come back?
Hi Jon, thanks for giving us a go back when we started!

We had a lot of people saying that the initial setup was too much, so we've tried to make it a bit easier by providing suggested filters and back filling with data so there's something to see straight away.

With regards to the previous interface, people just couldn't work out how to use it. We did some real life user tests and they couldn't do simple tasks such as create a folder. The new interface, whilst not as nice to look at, is much more usable by end users we've found.

mheap··on Ask HN: Why do people tell us they love our idea, sign up then never come back?
The sign in with twitter was more prominent but we actively took attention away from it so that people would see the sign up with an email address first. By enabling sign in with Twitter, we lose a communication channel that we could be using.

Would you say that losing a user's email address is worth it to make the chances they'll sign up higher?

mheap··on Ask HN: Why do people tell us they love our idea, sign up then never come back?
It's not social at all at the minute. Sharing folders between users is an idea we've been discussing, but nothing's come of it yet.

We email users every time there is a large update to the site with a fairly high open rate. However, not many of them return to give us another go.

mheap··on Ask HN: Why do people tell us they love our idea, sign up then never come back?
It's interesting that you mentioned the set up time. We've added some suggested filters for things like links, retweets and videos and they seem to be quite popular. We've got to find a way to find it easier to let people create more specific filters easily.

So far, the majority of people that have signed up are personal users with a handful of personal accounts. Agencies are a potential audience, but most aren't willing to give us a chance whilst we're under such heavy development.

We made a conscious choice not to show the pricing page until the user needs to pay. We hoped by the point they needed to see the payment page they'd be sufficiently invested in the product. Unfortunately, a lot of people don't get that far.

A concierge MVP sounds like a good idea, and is something I'll look in to. Thanks for the suggestion :)

mheap··on Ask HN: What's your startup or product?
We're working on a realtime filtering engine for Twitter. Think "gmail filters + labels", but for Twitter. http://tweetdig.com
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