Well said. Also there is a prevailing myth that the average user cannot secure his/her data and often one hear statements that what if your laptop goes under truck? So we can protect your data better than you do. I honestly say this notion is an insult to an average end user intelligence. The fact is if you can change the light bulbs you can run a personal server. If you find it difficult put the data in an flash disk and connect to your key chain. That will be much safer than cloud services.
Powerful vested interests working to amplify this myth because in the end you get a indentured customer base that you can fleece for years.