In fact, this is a further indication of Microsoft's struggles in each key market that represents the future of computing: cloud computing, thin devices, and online media.
First consider cloud computing, with Windows Azure. I found it difficult to find any concrete data on how Azure is performing in the market, but I suspect it’s not performing well. Put simply, it’s hard to imagine that Microsoft is aggressively developing or marketing Azure, since cloud computing offerings directly threaten Microsoft’s revenues and profitability in the PC market, especially its Windows and Office products.
Next, consider Microsoft’s performance in thin devices, especially smartphones, video game consoles, and portable media players. With a current global market share of just 4.7% (Gartner, 2010), Microsoft is behind every other major mobile OS developer, including Symbian, Android, iOS, and Blackberry. In video game consoles, the Xbox 360 is trailing far behind the Nintendo Wii in market share, despite the fact that the Wii is using older generation technology (VGChartz, 2010). The Zune portable media player has a paltry 2% market share, compared to the iPod’s 70% (NPD, 2010). And Microsoft hasn’t revealed a clear strategy to compete in important and emerging thin device categories, such as tablets and connected televisions.
Moving on to online media, consider Microsoft’s performance in search or in online music or video. According to comScore (2010) Google has a 66.1% share of the search market, compared to 11.2% for Microsoft. And while Google generated $23.65 billion in revenues and $6.5 billion in income from search related advertising in 2009, Bing generated just $2.2 billion, with a $2.35 billion operating loss in its most recent fiscal year. Meanwhile, Microsoft is well behind Google and Apple in the online music and video markets (e.g., Microsoft’s Zune marketplace versus Apple’s iTunes or Google’s YouTube versus Bing video).
In closing, Microsoft’s financial performance since its initial public offering in 1986 has been nothing short of phenomenal. But if Microsoft wants to remain a leader in the future of computing, it must quickly and aggressively shift its focus and investments away from desktops and packaged applications to a combination of cloud computing, thin devices, and cloud computing. Given a bulk of Microsoft’s financial performance ($4.5 billion in quarterly profits!) and its core capabilities rest with Windows and Office, I am pessimistic that it has the interest or ability to make this fundamental transition.
I just posted this to my blog and submitted the post to HN. If you enjoyed the read, I'd appreciate an upvote (the article title is "Is Microsoft in trouble?"). Thanks!