IMHO projects like this, should stop using the word "pirate".
I think it is a boundary for people, to emotionally (though subconsciously) having to be o.k. with being seen (mostly by themselves) as "crooks".
You don't need to be doing something illegal, in order to want privacy...
Besides I think we should reverse the picture and make sure it is the secret spying eyes, that are seen as "crooks".
It is not me being mischievous for wanting privacy - it is the governments for not respecting my privacy.
The physical analogy of online spying, paint the right picture I think:
Someone plants several cameras and microphones around your house.
They have also someone following you around almost 24/7, to always know where you are.
Why? Because you might one day do something, that may or may not be dangerous to between 1 and several thousand people - or at least talk to someone who know someone, who knows......
This is, by the way, not just you - it has been done to everyone on your street - oh... And the world...
I saw a film about the old east Germany and how they were spied on and thought wow! They were really aggressive with the spying and surveillance... Till it hit me: That was nothing compare to what is being done to virtually ALL "citizens" of the internet!..
Wow... That became a rant... Sorry... The word "pirate" got me started! ;)