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Looks like Intel's "AC performance" marketing worked on PC World's executive editor.

That is actually Apple's strategy. They always set up sites around their competitors, San Diego (QCOM), Orlando (AMD), Austin (lots), Portland (Intel).

Intel on the other hand really couldn't care less about talent. Their Portland site has been around for decades and Intel has knowingly underpaid the engineers there the entire time, because it was a one-company town ever since Tektronix became irrelevant. Intel is all about hiring C and D-hitters at discount rates so managers can build an empire of loyal slaves with no options.

Right, it is actually possible Intel found the one set of multi-threaded tests where they can lower the voltage/frequency to match the M1 Pro/Max power consumption and just edge ahead on performance due to sheer thread count. Apple decided their high-end laptop needed x number of cores, Intel can always grab a desktop part with x+n cores, shove it into a laptop, and claim a victory.

Makes for a good marketing slide. Does not say a whole lot about the whole package, or every other workload besides this one that laptops might run. Say for example, single thread power efficiency, or anything that needs a GPU and won't drain the battery in 30 minutes.

Intel already plateaued: https://images.anandtech.com/doci/16226/perf-trajectory.png

This. Jim Keller was hired into an even higher position than this guy and he left in less than two years. Jim Keller was hired in to fix Intel's terrible design methodology and mindset and his own organization responded to reject him. It was actually quite amazing to see all the middle management stop their own internecine political warfare to respond to the Keller threat.